Branding | Editorial | UX & UI Design | Illustration
A magazine for recent graduates to help them transition into their next stage of life, adulthood. Because my target audience is young adults, I wanted the logo to be modern, fun and playful. After researching modern fonts and trends, handwritten and San serif fonts are common in new generation media (Vice, MTV, Netflix). The angled San serif subtly follows the movement from the T and L, creating an illusion of movement. I modified my brushes to a fill only, so I could see the shape of the fill in the letters and have more control over the thickness of the outlined stroke.
