Branding | Packaging
A pet food brand focused on making vet certified food for your pet's specific dietary needs. The target audience is pet owners who care enough to read through the package to make sure the food fits the pets diet. The back of the package holds the majority of nutritional information and is designed in a way that is legible, easy to follow (instruction wise) and have a professional style that would convey that the brand is medically legitimate. Colours were chosen based off relation to flavour, (blue for sea and fish) and (pink and purple for beef). The white and grey backgrounds create a clean look that contrasts against these colours well and are also popular in vet specific foods.